To all participants, my name is Martin Bell; I am currently in my fourth year at Bournemouth University. I am currently undertaking a 10,000 word dissertation on brand personality. For this project I am looking into how well the brands of the PDC World Darts Championships and Ladbrokes fit together. Below is a questionnaire that I have designed in order to analyse this question. Thanks for your time in undertaking this questionnaire and I hope you enjoy the 2010 World Darts Championship.
It should take around 15-20 minutes to complete.

here is the link

http://www.surveymonkey.com/s/WXSKHBP